Design Brief
Create a responsive web app that allows parents to pay their children allowance, or for chores, and allows kids to shop, transfer money, and more without a debit or credit card or the need to visit a physical bank or store.
The app needs to:
Be secure
Allow users to transfer money
Allow users to view spending history
My Role: UX Researcher and UI Designer
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Competitive analysis, user stories, user research
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Problem statement, user personas, user flows
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Sketches, lo-fi wireframes, usability testing, mid-fi wireframes
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Style guide, design language system, prototype
Discover
Competitive Analysis
I performed competitive analyses on GoHenry and Greenlight, two allowance apps in the market.
GoHenry: simple but smaller. Bigger in Britain than US. not great social media.
Greenlight: complex but very popular. Good social media.
Problem: Parents of kids ages 9-16 want to pay an allowance, but feel frustration when they repeatedly forget.
Solution: an app where parents can schedule a child’s allowance will ease frustration and streamline parents’ busy lives.
User Stories
“As a parent, I want an overview of the features of the app, so I can learn how to use it.”
“As a parent, I want to search my childrens’ purchases, so I can monitor and review what they purchase.”
“As a user, I want a secure way to create an account on this app, so I can feel that my information and finances are secure.”
“As a parent, I want to schedule allowance payments, so I don’t forget to pay my child their allowance.”
Define
Problem Statement
Parents of kids ages 9-16 who feel worry and frustration about giving their kids allowance on a regular schedule need to pay the allowances, but face the struggle of remembering to do so.
User Personas
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Cheryl
54, teacher, lives in Natick, MA
2 children, 19 and 22
“Money runs through my kid’s fingers.”
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Rose
48, marketing professional, lives in Natick, MA
2 children, 10 and 15
“I want to give allowance without having to go to the ATM because who does that anymore?”
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Susan
53, homemaker, lives in Arlington, MA
2 children, 15 and 17
“Oh, I have to do this thing, I’ll put it on my desk and think about doing it next week.”
Develop
Sketches
Lo-fi wireframes
Usability testing
Mid-fi wireframes
Sketches
Schedule allowance
View spending history
Low Fidelity Wireframes
Schedule allowance
View spending history
Usability Testing
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Goals
To test how easily users can find, access, and complete tasks related to three functional requirements:
Allowance scheduling
Two factor authentication
Search through and filter past spending
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Test Objectives
Can the user successfully schedule a weekly transfer of money
to a hypothetical child?Can the user successfully view spending history for a specific child?
Can the user log in to the app using two factor authentication?
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Methods
5 studies moderated remotely
1 study moderated in-person
Moderator was present for all studies
Each participant was in a quiet space
Each test ran between 15 and 40 minutes
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Participants
6 participants
Age ranges 40-75
Two were male and 4 were female
All but one were parents
Users were unable to find spending history
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Problem & Evidence
At least 4 of the 6 participants do not like how spending history is under help ("Why would that be under help?" "I would click on help which is stupid. I hate this."), and two participants couldn’t find it at all.
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Solution
Create a link to spending history in a prominent place on the launchpad of the app (easy fix).
